Evidence Talks
Evidence Talks is a series of 30-minute podcasts produced by the Market Research Society (MRS) that bring together experts from the research, insight and data analytics communities to discuss the latest trends in customer intelligence.
www.mrs.org.uk
Evidence Talks
AI: Adoption and Integration - Where are we now?
Two years on from the launch of ChatGPT in November 2022, this episode asks 'where are we now?' in the journey to embed generative AI into market research practice.
- Why are clients approaching generative AI with caution?
- How can small agencies use AI to punch above their weight and win new clients?
- Are fully autonomous research agents the future of market research?
The group discusses the findings from an MRS Delphi Group report AI: Adoption & Integration - where are we now?
Download the report for free here mrs.org.uk/adoption
Host: Christian Walsh, Content & Digital Director, MRS
Panel:
Adelynne Chao, Founder, Untold Insights
Gemma Proctor, Associate Partner, PA Consulting
Patrick Alacantara, Strategic Customer Insight Lead, AXA