Evidence Talks
Evidence Talks is a series of 30-minute podcasts produced by the Market Research Society (MRS) that bring together experts from the research, insight and data analytics communities to discuss the latest trends in customer intelligence.
www.mrs.org.uk
Episodes
12 episodes
Open Windows: Exploring client side EDI guidelines
Nicole Smyth from Holland & Barrett and Clare Woodward from BT talk to Mark Thorpe about the MRS Senior Client Council diversity & inclusion best practice guidelines.
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31:26
Open Windows: talking inclusion with Sabrina Trinquetel
Sabrina Trinquetel, Co-Chair MRS Pride and Member of MRS EDI Council talks to Mark Thorpe, Truth Consulting, about what the MRS Inclusion Pledge means to her.&...
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29:36
Open Windows: talking inclusion with Georgie White, Holland & Barrett
Georgie White, Chief Customer Officer at Holland & Barrett talks to Mark Thorpe, Truth Consulting, about what the MRS Inclusion Pledge means to her organisation.
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26:51
Open Windows: talking inclusion with Kantar's Megan Cross
In the fourth episode of the Open Windows podcast, Megan Cross, People Director for Finance & Legal and Head of Inclusion & Diversity and at Kantar talks to Mark Thorpe about how the MRS Inclusion Pledge signals a commitment to ...
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30:08
AI: Adoption and Integration - Where are we now?
Two years on from the launch of ChatGPT in November 2022, this episode asks 'where are we now?' in the journey to embed generative AI into market research practice.Why are clients approaching generative AI with caution?How ...
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41:37
Open Windows: With Josephine Hansom, Savanta
Conversation with Josephine Hansom, Youth Practice lead at Savanta, Fellow of MRS and Chair of the MRS' ED&I Council. Talking to Dr Mark Thorpe, Board Director, Truth
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31:09
Open Windows: Opinium - what the MRS Inclusion Pledge means to us
Podcast two in the series looking at EDI in the research and insight sector.With James Endersby, CEO & Partner, Opinium and Priya Minas, Associate Director, OpiniumTalking to Dr Mark Thorpe, Board Director, Trut...
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27:26
Synthetic data and artificial respondents - do we need humans at all?
In this edition of Evidence Talks, we’re discussing a topic that has taken the research sector by storm - synthetic data.But what do we mean by synthetic data? Are we just talking about filling gaps and augmenting real data based on prim...
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34:41
Open Windows: Research, Insight & EDI
‘To be a window on the world we must reflect the world.’ Jane Frost CBE, CEO of MRSWhat does being an MRS Inclusion Pledge signatory mean? Hear from Jane Frost, CEO of MRS and Mark Thorpe, Board Director at ...
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25:04
Is consolidation good for everyone?
Welcome to Evidence Talks, the podcast that explores the latest trends in how we understand customer behaviour. In this episode we turn our attention to the UK market research industry itself which has undergone quite a shakeup in the last few ...
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32:02
LGBTQ+ in the workplace - what every company needs to hear
Today we're talking about representation and inclusion. Insight professionals are here to discover the truth and are in a unique position to increase understanding and amplify all voices within society – and organisations need to l...
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28:58